This concept landing page was created as a performance marketing funnel for Inno Cleanse, designed specifically for cold traffic acquisition. The goal was to explore a more elevated visual direction that differed from the brand's standard creative by prioritizing education and storytelling over a traditional product-first approach. While the page still included a purchase path, the experience was structured as an explainer that guided users through the product's benefits before presenting the offer.

The concept was tested against paid cold traffic and produced strong acquisition results, generating 35,347 sessions and 445 purchases, with 98.43% of purchases coming from new customers. The page achieved a 4.61% Add-to-Cart rate, 3.16% checkout rate, and a 1.26% conversion rate, demonstrating that an education-first experience could effectively convert new audiences while introducing a fresh visual direction for the brand.